Wineries, cellar doors and tourism operators in Pearce are being urged to join a new national effort to attract more international wine tourists to Australia.
Federal Member for Pearce, Christian Porter, encouraged local businesses to apply to the Australian Government’s $5 million International Wine Tourism Competitive Grants program and work together to develop unique and innovative wine tourism experiences in our local rea.
“With the support of the Liberal Government, Australia’s wine industry is transforming its marketing efforts and this presents opportunities for local businesses in Pearce,” Mr Porter said.
“These grants will help fund wine tourism marketing campaigns, wine events, infrastructure and innovative products to attract international tourists to our local wine region.
“Locally, we know the value of giving tourists a great time and providing a first-hand experience into how we make and enjoy our wine and food.
“Our wine region has a great story to tell and we want to tell it to the increasing number of international visitors who are making the trip to Australian shores to enjoy our local wines.
“There is also the $5 million International Wine Tourism State Grants, which will provide the Western Australia wine association with funding to invest in international wine tourism research, planning and implementation activities.
"Together, these grants enhance the wine tourism experiences of international visitors—helping grow wine exports and further strengthening the reputation of our local wines on the international stage.”
The grants are part of the Australian Government’s $50 million Export and Regional Wine Support Package over three–year strategy to increase the value of wine exports up to a record $3.5 billion and attract an additional 40,000 international tourists to Australian wine regions.
Applications close 5pm, Friday, 2 March 2018 ACDT.