New tourism campaign to attract youth to Pearce

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Tourism Australia has launched a new youth campaign, ‘Aussie News Today,’ to attract more young people to Pearce.

Aussie News Today will capture humorous and interesting stories about Australia and share them with young people through Tourism Australia’s digital channels.

Nick Cummins, former rugby union star, Teigan Nash, former Saturday Disney host and Lincoln Lewis, former Home and Away actor, will be the anchors for Aussie News Today. In addition, eight winners of a competition announced earlier this year will travel around Australia in campervans collecting stories for Aussie News Today.

Federal Member for Pearce, Christian Porter, said the new campaign would help attract more young travellers to Pearce.

"Aussie News Today aims to make Australia the most desirable destination in the world for youth travellers,” Mr Porter said.

"The campaign will initially focus on four of Australia’s largest youth markets - the United Kingdom, France, Germany and Italy."

Mr Porter said the new campaign offered a great chance for local businesses to showcase Pearce.

"The electorate of Pearce is so diverse and beautiful, from rich farming land to crisp white unspoilt beaches - this is a great opportunity to show off our beautiful area and attract more tourists,” Mr Porter said. 

“Pearce has some of WA’s oldest vineyards, award winning wineries, breweries and distilleries, gourmet sweet treats, fresh produce, arts and crafts and great historical sites. 

“Pearce has locations that are perfect for adventure holidays, romantic weekends or family getaways.

“I encourage all our local tourism businesses with a great story idea or content to get involved and share it on social media using the #AussieNewsToday campaign hashtag.”

This is the third in a series of youth and working holiday maker (WHM) campaigns funded through an additional $10 million provided to Tourism Australia as part of the Liberal Government’s WHM reform package.

"Young people are a critical market for Australia, representing a quarter of arrivals and almost half of all international visitor spend," Mr Porter said.

"Young travellers and working holiday makers go further, spend more per trip and stay longer than other travellers - so we want to attract more of them to Pearce.

"In addition, just over half of all youth are repeat visitors to Australia."

Australia is setting new tourism records as Tourism Australia continues to receive record funding from the Liberal Government.