Marketing involves thinking of your business in terms of customer needs and satisfaction. While selling focuses on getting people to exchange their money for your products and services, marketing is the value you give them.
Businesses only thrive by understanding their customers and using marketing strategies to meet their needs.
Today's consumers are overwhelmed by promotional 'noise' in both on and off-line environments, so it's essential that your message is the one that cuts through.
The focus of this workshop is off-line (traditional) marketing.
This free workshop, proudly brought to you by the City of Swan and presented by the Small Business Development Corporation, is for local businesses wanting to understand marketing basics.
The focus is on what marketing actually is and how to write a marketing plan for your business. A range of off-line (traditional) marketing channels are covered, with online marketing (including website, email and social media) referred to only briefly.
This workshop covers:
- Market research
- Identifying what makes your business unique
- Developing your brand
- An overview of a range of marketing channels
- Setting your marketing goals and budget
- Keeping your loyal customer
- Monitoring your marketing activities
You'll receive a practical workbook that will help you to clarify your marketing plans, and there will be opportunities to ask questions. Due to limited numbers, please register your attendance.