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Free Business Workshop: Digital Marketing Essentials

  • Ethel Warren Bullsbrook Community Centre (map)

Facebook, Twitter, Instagram, Google+ and TripAdvisor are names you’ve probably heard, but do you know how to use these rapidly growing platforms to promote your business and engage with current and potential customers?

This free workshop, proudly brought to you by the City of Swan and presented by the Small Business Development Corporation, is for local business operators, who want to maximise their social media presence and drive traffic to their website.

The workshop examines a range of digital marketing options, including social media, email marketing and blogging, to help you understand what would work for your business.

Who’s it for?

This is the ideal starting point if you're feeling overwhelmed by social media. Or perhaps you've set up your Facebook page and aren't getting the results your expected.

This is an entry level workshop for people with little or no understanding of social media, or for those who are currently only using it in their personal lives.

Topics covered in this workshop include:

  • The best social media platform to use for your customers
  • How often to post
  • In-depth look at Google+, Facebook, LinkedIn, YouTube, Pinterest and Instagram
  • Ideas for creating content
  • An introduction to blogging
  • Email marketing
  • Mobile marketing
  • Understanding online review sites.

You'll receive a practical workbook that will help you to clarify your digital marketing strategy, and there will be opportunities to ask questions. Due to limited numbers, please register your attendance. 

Earlier Event: March 20
Untangling Your Family Tree
Later Event: March 24
Toodyay Music Fest